Strength
🔥
Velocity is elite
At $5.6/store/week blended, Kooshy is outperforming most peers in the Salad Toppings set. Mambo Italiano alone posted +275% dollar growth — that's a consumer pull story, not a push story.
Strength
🏆
Sprouts is becoming Kooshy's home court
Kooshy grew +137% at Sprouts vs. +96% total Natural Channel. Sprouts now represents 20.3% of all natural channel dollars — up 3.5 pts year over year. This relationship is compounding.
Warning
⚠️
TDP is the hidden time bomb
Distribution down -23% (-58 TDP points) across every single time window without exception. Revenue growth is masking a structural distribution problem. If velocity softens even slightly, this unravels fast.
Warning
💸
40% on promo is a lot
Promo % sold jumped +10 pts to 40% over 52 weeks while promo dollars exploded +214%. This raises the question: how much of the velocity is truly organic vs. promotion-driven? Worth testing a pull-back.
Danger
💀
Poco Picante is a ghost SKU
$83 in 52-week revenue. 1 TDP. -98% distribution. This SKU is functionally delisted everywhere. It's dragging brand optics in the item matrix. Needs a formal discontinuation decision before the next category review.
Opportunity
🚀
Mambo Italiano is the growth engine
The only SKU actively gaining doors (TDP +32%) while posting +275% dollar growth. Currently ranked #5 in category. A coordinated distribution push + promotional feature could make this a top-3 item in the set.
Opportunity
📋
Brand rank dropped -5 — recoverable
Despite explosive growth, Kooshy slipped 5 brand rank positions. Competitors are winning on distribution, not velocity. Kooshy's velocity story is stronger — but that argument only lands with more doors behind it.
Opportunity
🎯
Almost Naked: the Sprouts trust-builder
$139K, 99 TDP, +58% growth, stable promo. This is the SKU that earns Sprouts buyer confidence. Use it as the anchor ask in any reset or feature conversation. It's already performing — just needs more doors.