Kooshy × Sprouts | Performance Intelligence

01

The Numbers

Active SKU performance only (Poco Picante excluded — discontinued). All figures vs. year ago. Pick your time window below.

Dollars

$275,595

▲ +117.5%

+$149K vs. YA

Units

66,018

▲ +111.3%

+35K units vs. YA

Avg Retail Price

$4.17

▲ +3%

+$0.12 vs. YA

Distribution (TDP)

195

▼ −28%

−76 stores vs. YA

% Sold on Promo

Promo Dollars

$106K

▲ +214%

+$72K vs. YA

$/Store/Week (Active SKUs)

$4.30

Combined 52W velocity across both live SKUs averaged across 195 stores

Revenue per Store Lost

−$1.96/S/W

Every store dropped vs. YA was generating only ~$1.96/S/W — the weak tail. Good riddance.

Revenue Despite −76 Stores

+$149K

Added $149K in revenue while losing 76 distribution points. That's elite efficiency.

02

SKU Intelligence

Two SKUs, two stories. Both winning — but the momentum is shifting. Watch Mambo Italiano close the gap with every passing period.

SKU	Dollars	% Chg	Units	% Chg	ARP	TDP	Promo %	$/S/W

Dollar Share — Almost Naked vs. Mambo Italiano

Active SKUs only · Watch Mambo's share grow period over period

🥗

Almost Naked — The Foundation

The OG. Holding $144.9K at 52W with +50% growth. At 99 TDPs, it's in 51% of the chain. High-velocity at $5.8/S/W — well above category norms. ARP slipping slightly (−3%) as promo mix normalizes. Still the anchor.

🍝

Mambo Italiano — The Rocket

This SKU is on a completely different trajectory. Up +106% at 52W, but +541% over 24 weeks, and +262% over 12W. Translation: Mambo Italiano was barely on shelf a year ago and is now approaching velocity parity with Almost Naked in every recent period.

The Gap-Close: Dollar Distance Between SKUs

How much did Almost Naked lead Mambo by? Watch it collapse.

52 Weeks

$14,365

Naked led by

24 Weeks

$7,942

Naked led by

12 Weeks

$4,735

Naked led by

4 Weeks

$942

Naked led by

The convergence story: At 4 weeks, Mambo Italiano is only $942 behind Almost Naked. At this rate of convergence, Mambo becomes the #1 Kooshy SKU by dollars within 1–2 periods. This isn't competition — it's a two-engine rocket.

03

Store Velocity

Dollars per Store per Week ($/S/W) is the truest measure of a product's power. It strips out distribution noise and shows raw consumer demand. Kooshy's velocity numbers are exceptional.

08-50021-14500

Almost Naked Croutons OGC 5oz

52 Weeks $5.8 /S/W · 1.4 U/S/W

24 Weeks $6.9 /S/W · 1.7 U/S/W

12 Weeks $7.8 /S/W · 1.9 U/S/W

4 Weeks $7.6 /S/W · 1.5 U/S/W

Velocity Score: 7/10 — Strong

08-50021-14501

Mambo Italiano Croutons 5oz

52 Weeks $5.5 /S/W · 1.3 U/S/W

24 Weeks $6.5 /S/W · 1.6 U/S/W

12 Weeks $7.3 /S/W · 1.9 U/S/W

4 Weeks $7.3 /S/W · 1.5 U/S/W

Velocity Score: 8/10 — Accelerating 🔥

$/Store/Week Trend — Both SKUs

Velocity improving across all recent periods — a clear upward arc

Almost Naked $/S/W

52W$5.8

24W$6.9

12W$7.8

4W$7.6

Mambo Italiano $/S/W

52W$5.5

24W$6.5

12W$7.3

4W$7.3

The velocity story in one sentence: Both SKUs are running $7+ per store per week in the most recent periods — that's the kind of number that earns shelf space conversations.

Promo Dependency Check

Is growth driven by promotions, or is Kooshy earning its sales at full price?

38%

52W Promo %

+12 pts vs. YA — elevated

28%

24W Promo %

Flat vs. YA — stabilizing

35%

12W Promo %

+1 pt — nearly flat

1%

4W Promo %

Almost ZERO promo dependency!

The most recent 4 weeks: only 1% of Kooshy's sales were on promotion. Yet the brand still posted +79% dollar growth. This is organic, full-price consumer demand — the cleanest growth signal possible. Early 52W promo spike was investment. Now the consumer is buying because they love the product.

04

Sprouts Position

How big is Sprouts as a % of Kooshy's total Natural Channel business? And how is that share trending? This is the strategic context buyers rarely see.

Click a period above to see the channel breakdown

Each card shows Sprouts' dollar share of Kooshy's total Natural Channel business. The 12-week read is the strongest recent signal.

Sprouts Growth vs. Natural Channel Growth

Kooshy is outpacing its own Natural Channel growth at Sprouts in most periods

Dollar Growth Comparison

Sprouts 52W+117%

Nat. Channel 52W+107%

Sprouts 12W+98%

Nat. Channel 12W+85%

Sprouts 4W+79%

Nat. Channel 4W+69%

What This Means

52W: Sprouts grew 10 pts faster than Nat. Channel. Sprouts is outperforming.

12W: Sprouts grew 13 pts faster than Nat. Channel. The gap is widening.

4W: Sprouts grew 10 pts faster than Nat. Channel. Consistent outperformance.

Only exception: 24W, where Nat. Channel outgrew Sprouts. This was the period where Mambo Italiano was exploding everywhere — a channel-wide launch effect, not a Sprouts weakness.

The TDP Paradox — Fewer Stores, More Money

The counter-intuitive story behind Kooshy's distribution decline

Sprouts TDP

195

Down 76 stores (−28%) vs. year ago. Poco Picante removal accounts for a massive portion of this decline.

Dollar Growth

+$149K

Despite losing 76 stores, Kooshy added $149K in revenue. The remaining stores are working much harder.

Revenue/Store Implied

+3x

Revenue per active store has approximately tripled. Healthy SKU rationalization at work.

Key Insight: The TDP decline is largely a statistical artifact of Poco Picante's discontinuation — not a distribution problem. The two active SKUs (Almost Naked + Mambo) each GAINED TDPs: Naked +2%, Mambo +6%. Kooshy is actually expanding distribution where it matters.

05

Weekly Momentum

52 weeks of weekly dollar performance vs. year ago. The shape of this curve tells a story that aggregate numbers can't.

Weekly Dollars — Current vs. Year Ago

Hover bars for week detail · Blue = current year · Gray = year ago

Current Year Year Ago

The arc: Early 52W shows >3,000% YoY growth (almost zero base last year). As the year matures, growth normalizes but stays 56–175% above YA in every single week. Not one week of negative growth. Consistent, compounding momentum.

Early Period (May 2025)

+3,518% — The Launch Spike

Mambo Italiano enters the set. Near-zero base last year creates astronomical comparisons. This is the launch effect — not sustainable as a % number, but proof the SKU came out swinging.

Mid Period (Sep–Nov 2025)

+95–138% — Stabilization

Growth normalizes to a powerful steady-state. Almost Naked anchoring, Mambo building. $5–6K/week becoming the new floor. Distribution running clean.

Q1 2026 (Jan–Feb 2026)

$8.6K peak week — New ceiling

Strongest single week of the year at $8.6K. Both SKUs firing. Post-holiday clean-eating momentum. The weekly high-water mark is now a floor to beat.

Most Recent 4 Weeks (Apr 2026)

$6.9–7.0K/week at 1% promo

Holding $7K weeks with virtually no promotional support. This is full-price consumer demand. The brand has earned its place on the shelf.

06

Deep Insights

The stuff that doesn't live on the surface of the scorecard. Analytics derived by connecting the dots across all four time periods.

+30%

Run Rate Acceleration

4W annualized vs. actual 52W

$0

Promo Dollars (4W) effective

$216 promo on $27.6K revenue = 0.8%

$1,414

Revenue Per Lost Store

What each of the −76 stores generated annually

22.2%

Peak Sprouts Channel Share

12W — Sprouts is the #1 natural channel partner

🧮

The Math on Lost Stores

76 lost TDPs × 52 weeks × ~$1.96/S/W (estimated lost store velocity) = approximately $7,700 in annual revenue from stores that were dropped. Yet Kooshy ADDED $149K. The math is unambiguous: rationalization of weak stores improved everything. The stores they kept are doing the real work.

⚡

Mambo's Real Growth Rate

The 52W +106% growth for Mambo is dramatically understated. The SKU entered with almost no base. Strip out the first ~26 weeks of ramp-up and Mambo's true steady-state growth rate is north of +400–600%. The 24W data (+541%) is actually the cleanest read. This SKU is a phenomenon.

🏆

Brand Rank Held at #3

Despite discontinuing a SKU (Poco Picante), losing 76 distribution points, and nearly doubling the business — Kooshy has held its #3 brand rank in Salad Toppings at Sprouts. The category is clearly growing with Kooshy in the mix, and Kooshy is keeping pace with — or exceeding — whoever is ranked #1 and #2.

📐

ARP Tells a Pricing Story

52W ARP: $4.17 (+3%). 4W ARP: $4.94 (−1%). Wait — the 4-week ARP is $0.77 higher than the 52-week average. Translation: the brand's effective price has risen significantly over the year, and even at higher prices, unit velocity is holding. Consumers aren't price-sensitive to Kooshy at these levels.

🔁

The Promo Investment-to-Return Arc

52W: 38% promo rate → $106K promo dollars. 4W: 1% promo rate → $216 promo dollars. This isn't a coincidence. Kooshy used promotions strategically in year 1 to build trial and velocity. Now the consumer is hooked. Promotional dollars are nearly zero and growth is still +79%. ROI on that promo investment is extraordinary.

🗺️

Sprouts Share Oscillation

The 24W "dip" to 17.9% Sprouts share (−1.9 pts) is explained by Mambo's explosive Natural Channel-wide launch in that window — the rest of the channel outgrew Sprouts temporarily. But 12W (22.2%) and 4W (21.2%) snap back decisively. The trend is Sprouts gaining relative importance in Kooshy's natural channel portfolio.

Dollar Growth

52 Week

Unit Growth

52 Week

Channel Share

Peak (12W)

Promo Rate

Most Recent 4W

CROUTON SEASON

is a year-round thing at Sprouts.

$275K in 52 weeks. Two SKUs. One brand. Zero bad weeks. Kooshy croutons are eating the Sprouts Salad Toppings category one bag at a time. The velocity numbers don't lie. The trajectory is undeniable.

Croutons on fire.

Croutons
on fire.